Content marketing is on the rise now! Your Instagram feed, blog posts, videos, infographics, social media posts, and e-books are all different forms of content that you consume in a day through various channels like social media, emails and websites. According to recent studies, the average person spends around 10 hours a day consuming content across different platforms.
With remote and hybrid work becoming a norm, people now are spending more time online and content consumption is spiraling. This calls for an evolution in content marketing.
Creating an effective content marketing strategy is essential for businesses today. It is now becoming increasingly important to develop a strategy that helps you connect with your target audience and achieve your marketing goals.
In this blog, we explore the different tips to help you in creating an effective marketing strategy to cater to your business requirements.